A boycott launched in the wake of the February 1 coup has caused sales of Myanmar Beer to plummet – and may even have wiped US$1 billion off the value of its military-linked parent company.
BY

  

A boycott launched in the wake of the February 1 coup has caused sales of Myanmar Beer to plummet – and may even have wiped US$1 billion off the value of its military-linked parent company.
After 20 years in digital marketing, including a stint at tech giant EA, Vietnamese-Canadian Rita Ngyuen came to Myanmar when the country was still a digital no-fly zone. After co-founding social media platform MySquar, Forbes Asia named her one of the Power Women to watch. Her latest venture is Jzoo, outfitting brick-and-mortar businesses with a high-tech loyalty platform. Customers get rewards and discounts, and Jzoo fills the data gaps for a relatively unexplored consumer base.

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