The Southeast Asian bloc is considering stronger measures against the Myanmar military but a range of factors may preserve the unproductive status quo.
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Lester Tan, the managing director of the joint venture overseeing Heineken's entry into Myanmar, on his company’s plans to challenge the dominance of Myanmar Beer.
Dutch brewer Heineken has entered Myanmar’s increasingly competitive beer market, opening a US$60 million brewery in a joint venture with a domestic partner at Hmawbi, about 30 miles north of Yangon. Lester Tan, the managing director of the APB ABC joint venture, spoke to Frontier about the company’s plans for Myanmar and its strategy for challenging Myanmar Beer’s dominant share of the market.