Social media manager: Doh Athan
Mission: In Myanmar, Fondation Hirondelle is supporting a number of media projects with Frontier Myanmar including Doh Athan (‘Our Voice’), a weekly radio programme and podcast. Regular radio, podcast and video productions are made and shared via multiple platforms including Facebook, Youtube, iTunes, Soundcloud and on the web.
The Social Media Manager is the interface between the public and the Doh Athan radio/podcast/video team via social media. In consultation with the Senior Producer and the Asia Regional Representative, he/she develops a social media strategy to increase engagement with the team’s content; publishes the content produced by Frontier’s media production team in the various formats used (website, Facebook, Youtube, Soundcloud, etc.). The Social Media Manager passes on relevant information and comments seen on social networks to the team. He/she develops Doh Athan’s reputation and profile on social by targeting audiences through boosting of posts, stimulating discussion and developing interactivity with other users. He/she works with the community of Facebook users, identifies “influencers”, moderates comments and manages a budget for boosting of posts strategically to maximise impact. He/she regularly reports on the presence and evolution of Doh Athan and its products on the web and social media.
The mission of the Social Networks Manager is in line with the statutory, ethical, strategic and regulatory framework of Fondation Hirondelle and the Studio Tamani project.
- Line manager: Fondation Hirondelle’s Asia Regional Representative
- Operational responsibility: Senior Producer
- Functional relationships: Doh Athan team; Frontier Myanmar social media team
External relations: Myanmar media and civil society organisations; humanitarian and human rights organisations.
The person in charge of social networks:
- Develops a documented social media strategy for all projects developed by the production team, including targets, methods and weekly activities
- Writes for the web and publishes on social networks the content produced by the production team as well as unique posts which inform and engage audiences on the topics we are exploring
- Ensures audience reach and engagement using boosting, content management and discussion
- Manages a budget for online promotion
- Ensures the moderation of comments (with reference to documented editorial guidance).
- Responds to comments that require it and transmits to the project team any publicly-raised concerns.
- Provides a regular report of published work, analytics and analysis of what is working and not working on social networks.
- Monitors local, regional and national trends in social media including hot topics, influencers, civil society, government and other actors
- Develops strategies and campaigns to reverse the effects of disinformation
- Makes recommendations for increasing the number of engagements and reach on social media.
- May produce occasional Facebook Live events, polls, campaigns and other social media activity
- Contributes as needed to translation work, reports and any other activity of the Doh Athan team as requested by their supervisor.
- University degree in media, journalism or communications
- At least 5 years experience managing social media feeds in a professional setting
- Experience writing and executing Social Media strategy
- Demonstrated practice in growing Facebook followings, managing online conversations, and improving engagement
- Understanding of facebook analytics
- High quality spoken and written English
- High quality spoken and written Burmese
To apply, please send a CV, cover letter and work samples to Ma Nang Maisy Kyaw at email@example.com before August 20 at 5pm.
Established in 2015, Frontier Myanmar is an unbiased voice in transitional Myanmar. It reaches hundreds of thousands of readers a month through its English and Burmese-language websites.
Over the past five years Frontier has built up a reputation for quality journalism in a difficult environment. It focuses on delivering fresh, in-depth reporting from all corners of Myanmar, making space for a range of voices and opinions, and setting high editorial standards, while seeking to bring unheard and moderate voices into the national dialogue.
Frontier’s staff is overwhelmingly national, and it is an important training ground for young Myanmar journalists. Its reporting was recognised in 2017, 2018 and 2019 by the Society of Publishers in Asia, the region’s most prestigious media awards.