An escalation in fighting between the Myanmar National Democratic Alliance Army and the Tatmadaw near the town of Mong Ko on the China border has emptied villages, while inflaming longstanding tensions over who controls the area.
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After 20 years in digital marketing, including a stint at tech giant EA, Vietnamese-Canadian Rita Ngyuen came to Myanmar when the country was still a digital no-fly zone. After co-founding social media platform MySquar, Forbes Asia named her one of the Power Women to watch. Her latest venture is Jzoo, outfitting brick-and-mortar businesses with a high-tech loyalty platform. Customers get rewards and discounts, and Jzoo fills the data gaps for a relatively unexplored consumer base.
Rita Nguyen, a digital marketing veteran and member of the Forbes Asia 'Power Women' list, discusses her latest venture in Myanmar.