Premium Distribution acquires majority stake in organic vegetable producer


Leading food and beverage wholesaler Premium Distribution has acquired organic salad brand Uni Vege under a new joint venture with financial advisory Trust Venture Partners.

Premium Distribution and TVP will acquire the hydroponic business from food tech startup Provide Advanced Technology, TVP said in a statement. Premium Distribution – which is affiliated with the country’s largest retailer, City Mart – holds a majority stake in the new joint venture, while TVP is a minority shareholder.

Based in the East Dagon Industrial Zone, PAT was established by Japanese entrepreneurs and has been selling its range of pre-prepared salads at more than a dozen City Mart outlets for K2,000 to K3,000.

The product has tapped into the growing market for organic produce in Myanmar, which is being driven by concerns about unregulated chemical use in the agriculture sector. The founder of PAT will continue to manage the operation, TVP said.

Support more independent journalism like this. Sign up to be a Frontier member.

For a look inside the Uni Vege factory, check out our feature from last September, Greens grown to order, on the increasing popularity of organic greens in Myanmar.

While continuing to target retail customers through City Mart outlets, Premium Distribution will also seek to build Uni Vege’s sales to businesses, such as hotels and restaurants, through its large distribution network.

TVP chief executive officer Mr Shinsuke Goto said the partnership would provide the hydroponics business with the financial resources it needed to expand.

“We believe that this is the best partnership for operating the business. It requires continuous investment for growth, which Premium Distribution and TVP are providing,” he said. 

“We as TVP can contribute not only with investment now, but also lead later fundraising if necessary. And … by using [Premium Distribution’s] nationwide network, the JV will be able to expand Uni Vege’s sales network.”

Share on facebook
Share on twitter
Share on email

More stories

Latest Issue

Stories in this issue
Myanmar enters 2021 with more friends than foes
The early delivery of vaccines is one of the many boons of the country’s geopolitics, but to really take advantage, Myanmar must bury the legacy of its isolationist past.
Will the Kayin BGF go quietly?
The Kayin State Border Guard Force has come under intense pressure from the Tatmadaw over its extensive, controversial business interests and there’s concern the ultimatum could trigger fresh hostilities in one of the country’s most war-torn areas.

Support our independent journalism and get exclusive behind-the-scenes content and analysis

Stay on top of Myanmar current affairs with our Daily Briefing and Media Monitor newsletters.

Sign up for our Frontier Fridays newsletter. It’s a free weekly round-up featuring the most important events shaping Myanmar