Yathar Cho Industry leads the instant noodle market in Myanmar with its popular Yum Yum brand. When the second wave of investment begins after the elections foreign competitors will challenge the frontrunner. Frontier asked Yathar Cho Industry managing director U Wai Phyo, who is also vice-president of the Union of Myanmar Federation of Chambers of Commerce and Industry, about reform, economic pessimism and Yum Yum’s flood relief.