Myanma Awba CEO: ‘Crop prices are the major issue’

In a wide-ranging interview, U Thadoe Hein spoke to Frontier about how the government can spur agriculture development, his company’s recent signing of a loan agreement with the International Finance Corporation – a member of the World Bank Group – and how cheap products smuggled in from China are harming the sector.

You started Myanma Awba two decades ago, aged just 22, but you didn’t come from an agriculture background. Where did the inspiration come from?

My parents were working as business representatives in the socialist days, participating in government tenders. They represented a Danish company called Cheminova. An Asia-Pacific manager from [Cheminova] wanted to visit Myanmar to look into agriculture.

I finished high school in 1990 and was working as the liaison officer for my parents so I had to take care of that Danish manager. I had to bring him to Mandalay. During that time, the roads were not so good, so we decided to take an overnight train.

A farmer leads a cow over a bridge in Rakhine State. Limited access to finance and information and high transportation costs contribute to low farm-gate prices in Myanmar. (Steve Tickner / Frontier)

A farmer leads a cow over a bridge in Rakhine State. Limited access to finance and information and high transportation costs contribute to low farm-gate prices in Myanmar. (Steve Tickner / Frontier)

We left Yangon around 6pm and were supposed to reach Mandalay around 5am, but fortunately or unfortunately, the train broke down halfway, in Thazi. The train could only depart from Thazi at around 7am so from Thazi onward it was daylight. That Danish manager showed me agriculture fields, left and right.

He asked me, how many acres do we have in Myanmar? I said 20 million acres. So he said, imagine if you can make $1 out of every acre and provide service to farmers and if the farmers trust you, how much money you can make? That was how I was inspired to start this company.

How did the company begin?

When we started we distributed Cheminova’s products. Myanmar’s farmers in the 1990s were still very traditional, they didn’t want to use any chemicals. So their yield was very low as well. When we started the business we had to educate them a lot.