{"id":1868,"date":"2015-07-28T00:00:00","date_gmt":"2015-07-28T00:00:00","guid":{"rendered":"http:\/\/frontiermyanmar.demo.devinition.com\/?p=1868"},"modified":"2020-05-21T10:11:47","modified_gmt":"2020-05-21T10:11:47","slug":"brewery-boss-lester-tan-our-goal-is-always-to-go-as-local-as-we-can","status":"publish","type":"post","link":"https:\/\/www.frontiermyanmar.net\/en\/brewery-boss-lester-tan-our-goal-is-always-to-go-as-local-as-we-can\/","title":{"rendered":"Brewery boss Lester Tan: &#039;Our goal is always to go as local as we can&#039;"},"content":{"rendered":"<p>Dutch brewer Heineken has entered Myanmar\u2019s increasingly competitive beer market, opening a US$60 million brewery in a joint venture with a domestic partner at Hmawbi, about 30 miles north of Yangon. Lester Tan, the managing director of the APB ABC joint venture, spoke to <em>Frontier<\/em> about the company\u2019s plans for Myanmar and its strategy for challenging Myanmar Beer\u2019s dominant share of the market.<\/p>\n<div class=\"pmpro\"><div class=\"pmpro_card pmpro_content_message\"><h2 class=\"pmpro_card_title pmpro_font-large\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"var(--pmpro--color--accent)\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" class=\"feather feather-lock\"><rect x=\"3\" y=\"11\" width=\"18\" height=\"11\" rx=\"2\" ry=\"2\"><\/rect><path d=\"M7 11V7a5 5 0 0 1 10 0v4\"><\/path><\/svg>Account Required<\/h2><div class=\"pmpro_card_content\"><p><strong>You must have an account to access this content.<\/strong><\/p><p><a class=\"pmpro_btn\" href=\"\/en\/register\/\">Create Account<\/a><\/p><\/div><div class=\"pmpro_card_actions pmpro_font-medium\">Already a member? <a href=\"https:\/\/www.frontiermyanmar.net\/en\/login\/?redirect_to=https%3A%2F%2Fwww.frontiermyanmar.net%2Fen%2Fbrewery-boss-lester-tan-our-goal-is-always-to-go-as-local-as-we-can%2F\">Log in here<\/a><\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Dutch brewer Heineken has entered Myanmar\u2019s increasingly competitive beer market, opening a US$60 million brewery in a joint venture with a domestic partner at Hmawbi, about 30 miles north of Yangon. Lester Tan, the managing director of the APB ABC joint venture, spoke to <em>Frontier<\/em> about the company\u2019s plans for Myanmar and its strategy for challenging Myanmar Beer\u2019s dominant share of the market.<\/p>\n<div class=\"pmpro\"><div class=\"pmpro_card pmpro_content_message\"><h2 class=\"pmpro_card_title pmpro_font-large\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"var(--pmpro--color--accent)\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" class=\"feather feather-lock\"><rect x=\"3\" y=\"11\" width=\"18\" height=\"11\" rx=\"2\" ry=\"2\"><\/rect><path d=\"M7 11V7a5 5 0 0 1 10 0v4\"><\/path><\/svg>Account Required<\/h2><div class=\"pmpro_card_content\"><p><strong>You must have an account to access this content.<\/strong><\/p><p><a class=\"pmpro_btn\" href=\"\/en\/register\/\">Create Account<\/a><\/p><\/div><div class=\"pmpro_card_actions pmpro_font-medium\">Already a member? <a href=\"https:\/\/www.frontiermyanmar.net\/en\/login\/?redirect_to=https%3A%2F%2Fwww.frontiermyanmar.net%2Fen%2Fbrewery-boss-lester-tan-our-goal-is-always-to-go-as-local-as-we-can%2F\">Log in here<\/a><\/div><\/div><\/div>","protected":false},"author":17,"featured_media":17831,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"pmpro_default_level":"","footnotes":""},"categories":[71,14],"tags":[],"coauthors":[],"class_list":["post-1868","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-interview-2","category-business","pmpro-level-required","pmpro-level-2","pmpro-level-3","pmpro-level-4","pmpro-level-5","pmpro-level-6","pmpro-level-7","pmpro-level-8","pmpro-level-9","pmpro-level-10","pmpro-level-11","pmpro-level-12","pmpro-level-13","pmpro-level-14","pmpro-level-15","pmpro-level-16","pmpro-level-17","pmpro-level-18","pmpro-level-19","pmpro-level-20","pmpro-level-21","pmpro-level-22","pmpro-level-23","pmpro-level-24","pmpro-level-25","pmpro-level-26","pmpro-level-27","pmpro-level-28","pmpro-level-29","pmpro-level-30","pmpro-level-31","pmpro-level-32","pmpro-level-33","pmpro-level-34","pmpro-level-35","pmpro-level-36","pmpro-level-37","pmpro-level-38","pmpro-level-39","pmpro-level-40","pmpro-level-41","pmpro-level-42","pmpro-no-access"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Brewery boss Lester Tan: &#039;Our goal is always to go as local as we can&#039; | Frontier Myanmar<\/title>\n<meta name=\"description\" content=\"Dutch brewer Heineken has entered Myanmar\u2019s increasingly competitive beer market, opening a US$60 million brewery in a joint venture with a domestic partner at Hmawbi, about 30 miles north of Yangon. 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