After 20 years in digital marketing, including a stint at tech giant EA, Vietnamese-Canadian Rita Ngyuen came to Myanmar when the country was still a digital no-fly zone. After co-founding social media platform MySquar, Forbes Asia named her one of the Power Women to watch. Her latest venture is Jzoo, outfitting brick-and-mortar businesses with a high-tech loyalty platform. Customers get rewards and discounts, and Jzoo fills the data gaps for a relatively unexplored consumer base.